O´Driscoll, Nina. <br/><br/>
Marketing, market leader: business english 
Nina O´Driscoll 
 - 1 
 - 96 paginas ;  il. ;  27cm 
<br/><br/>1. A holistic approach to marketing 2. Marketing in callenging times 3. The value of brands 4. Developing a brand identify that lasts 5. Turning round a brand image 6. Improving customer experience 7. Targeting a youth market 8. Making the most of an online store 9. Keeping online customers 10. Internet advertising 11. Global advertising campaings 12. Sponsorship deals for promoting brands 13. Viral advertising campaign 14. Developing a successful national brand 15. Expanding brands into the russian market 16. Targeting overseas commnities 17. Keeping customers loyal to brands 18. Developing customer relationships 
<br/><br/> Marketing is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes:authentic reading texts from the Financial Times and other sources a glossary of specialised language two ´Check Tests´ designed to help assess progress. 
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<br/><br/><label>ISBN: </label>978-1-4082-2007-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING.<br/>ENGLISH LANGUAGE<br/>ENGLISH LANGUAGE--BUSINESS ENGLISH--TEXTBOOKS FOR FOREIGN SPEAKERS.--BUSINESS ENGLISH--STUDY AND TEACHING--FOREIGN SPEAKERS.
<br/><br/><label>Dewey Class. No.: </label>428.02465  / O27ma