Essentials os marketing Jerome McCarthy

By:

McCarthy, Jerome

Material type: Text

TextUnited states of America: Irwin 1982Edition: 1Description: 540 páginas ; 24cm. ilContent type:

texto

Media type:

no mediado

Carrier type:

volumen

ISBN:

0-256-02648-3

Subject(s):

DDC classification:

658.8 M1232es

Online resources:

Portada

Contents:

1. marketing´s role in society. 2. Marketing´s role in the firm. 3. Uncontrollable environments affecting marketing management. 4. Marketing opportunity analysis. 5. Gathering information for marketing planning. 6. Final consumers and their buying behavior. 7. Intermediate customers and their buying behavior.

Summary: This book presents the ´essentials´ of marketing. A basic objective was to make it easy for students to grasp these very important ´essentials´ - ´accessibility´ was a key goal. An essential of marketing is a shortened version of my Basic Marketing - a book that has been widely used in the first used in the first marketing course. While cutting the material dow to the Essentials, much time and effort was spent on carefully defining terms an finding the ´rigth´ word to speed understanding.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Libros	Biblioteca La Matriz COMERCIAL / LA MATRIZ	Acervo general de Libros	658.8 M1232es (Browse shelf(Opens below))	Ej.1	Available		002527-01

This book presents the ´essentials´ of marketing. A basic objective was to make it easy for students to grasp these very important ´essentials´ - ´accessibility´ was a key goal. An essential of marketing is a shortened version of my Basic Marketing - a book that has been widely used in the first used in the first marketing course. While cutting the material dow to the Essentials, much time and effort was spent on carefully defining terms an finding the ´rigth´ word to speed understanding.

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