000			02067nam0a22002890i04500
001			UTC-74314
005			20240326112655.0
008			240325s2010####sp#####gr#####00####spa#d
020			_a978-1-4082-2007-8
082			_a428.02465 _bO27ma
100			_aO´Driscoll, Nina.
245			_aMarketing, market leader: business english _cNina O´Driscoll
250			_a1
264			_aEspaña : _bPearson Education _c2010
300			_a96 paginas ; _c27cm _bil. ;
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2damedia
338			_avolumen _bnc _2rdacarrier
505			_a1. A holistic approach to marketing 2. Marketing in callenging times 3. The value of brands 4. Developing a brand identify that lasts 5. Turning round a brand image 6. Improving customer experience 7. Targeting a youth market 8. Making the most of an online store 9. Keeping online customers 10. Internet advertising 11. Global advertising campaings 12. Sponsorship deals for promoting brands 13. Viral advertising campaign 14. Developing a successful national brand 15. Expanding brands into the russian market 16. Targeting overseas commnities 17. Keeping customers loyal to brands 18. Developing customer relationships
520			_aMarketing is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes:authentic reading texts from the Financial Times and other sources a glossary of specialised language two ´Check Tests´ designed to help assess progress.
526			_aLicenciatura en Administración de Empresas, Licenciatura en Pedagogía de los Idiomas.
650			_aMARKETING.
650			_aENGLISH LANGUAGE
650			_aENGLISH LANGUAGE _xBUSINESS ENGLISH _xTEXTBOOKS FOR FOREIGN SPEAKERS. _xBUSINESS ENGLISH _xSTUDY AND TEACHING _xFOREIGN SPEAKERS.
856			_uhttps://images.gr-assets.com/books/1347237324l/15060555.jpg _yPortada
942			_2ddc _cLIB _n0
999			_c14768 _d14768