Marketing, market leader: business english Nina O´Driscoll

By:

O´Driscoll, Nina

Material type: Text

TextEspaña : Pearson Education 2010Edition: 1Description: 96 paginas ; 27cm ilContent type:

texto

Media type:

no mediado

Carrier type:

volumen

ISBN:

978-1-4082-2007-8

Subject(s):

DDC classification:

428.02465 O27ma

Online resources:

Portada

Contents:

1. A holistic approach to marketing 2. Marketing in callenging times 3. The value of brands 4. Developing a brand identify that lasts 5. Turning round a brand image 6. Improving customer experience 7. Targeting a youth market 8. Making the most of an online store 9. Keeping online customers 10. Internet advertising 11. Global advertising campaings 12. Sponsorship deals for promoting brands 13. Viral advertising campaign 14. Developing a successful national brand 15. Expanding brands into the russian market 16. Targeting overseas commnities 17. Keeping customers loyal to brands 18. Developing customer relationships

Summary: Marketing is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes:authentic reading texts from the Financial Times and other sources a glossary of specialised language two ´Check Tests´ designed to help assess progress.

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Libros	Biblioteca Pujilí PEDAGOGÍA DE LOS IDIOMAS / PUJILÍ	Acervo general de Libros	428.02465 O27ma (Browse shelf(Opens below))	Ej.1	Available		009230-15

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Previous	428 S944ho How to write first-class business correspondence: The handbook for business writing	428 Y681st Studyng English literature: A practical guide	428.0071 N9721la Language teaching methodology: A textbook for teachers	428.02465 O27ma Marketing, market leader: business english	428.04 P637ma Market Leader, working across cultures: business english	428.04 P637ma Market Leader, working across cultures: business english	428.1 D584vo Vocabulary power 2: practicing essential words	Next

Marketing is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes:authentic reading texts from the Financial Times and other sources a glossary of specialised language two ´Check Tests´ designed to help assess progress.

Licenciatura en Administración de Empresas, Licenciatura en Pedagogía de los Idiomas.

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